Why should I invest the time to learn about the U.S. OTC market?

“Why should I invest the time to learn about the U.S. OTC market?”
The answer is simple – because companies with securities on the OTC market represent a broad and diverse group, with different levels of financial strength, disclosure availability, and management quality. They span all major sectors and industries and are characterized by market capitalization levels ranging from micro-cap start-ups to large-cap multi-national companies.
Companies such as Roche (RHHBY), adidas (ADDYY), Air France-KLM (AFLYY), Benetton (BNGPY), Computer Services (CSVI) and Deutsche Telekom (DTEGY) choose the OTC market and the OTCQX^® premium market tier to make their securities available to U.S. investors.
Investor-focused companies may use either the OTCQX requirements, SEC Reporting or OTC Markets Alternative Reporting Standard to provide transparency to individual investors and the professional investment community. These services increase the flow of information, raise the profile of OTC companies, improve price discovery, and increase trading and liquidity in the OTC market.