ATTD - Up 125% Today

ATTD soared over 125% today on this news:


Attitude Drinks Announces Authorization in Walgreens Stores Within State of Florida PR Newswire   "Press Releases US - English"


PALM BEACH GARDENS, Fla. , Jan. 24, 2012 /PRNewswire/ --Attitude Drinks (OTC.BB: ATTD) (OTCQB: ATTD.OB), an innovative brand beverage development company and creator of the Phase III Recovery brand, today announced a sales agreement with Walgreens, of Deerfield, IL.

The brand will be distributed to Walgreens stores throughout the majority of the state. This represents over 800 stores within the chain. Walgreens, a company built around the concept of one stop shopping, has now increased their focus into the health & wellness arena. They are striving to become the first choice for "health & daily living" in promoting what they refer to as a "well experience."

Roy Warren , CEO of Attitude Drinks commented, "The introduction of Phase III into the authorized Walgreens locations throughout the state of Florida is a great indicator of brand growth and reception within the beverage community. The selling of Phase III into these Walgreens stores, a chain recognized as one of the strongest drug and convenience stores in the country, is exciting and flattering. We intend to support this fantastic new relationship in raising the sales to their fullest potential."

"We are excited about the authorization of Phase III Recovery in the Florida Division of Walgreens . It is clear that Florida consumers are looking to purchase Phase III and now that it is available in Walgreens--problem solved," commented Jack Shea , Executive Vice President of Sales for Attitude.

About Attitude Drinks Inc.

Attitude Drinks Inc. is an innovative, beverage brand development company with a pure milk recovery drink that exploits recent scientific evidence confirming the benefits of milk and protein as an exercise recovery aid. Phase III is sold in select local, regional and national markets, including colleges, universities, convenience stores, fitness centers and gyms, as well as online. For more information, including recent clinical trial results, visit www.attitudedrinks.com.

About Walgreens:

Walgreens (www.walgreens.com) is the nation's largest drugstore chain with fiscal 2011 sales of $72 billion . The company operates 7,818 drugstores in all 50 states, the District of Columbia and Puerto Rico . Each day, Walgreens provides nearly 6 million customers the most convenient, multichannel access to consumer goods and services and trusted, cost-effective pharmacy, health and wellness services and advice in the communities across America. Walgreens scope of pharmacy services includes retail, specialty, infusion, medical facility and mail service, along with respiratory services. These services improve health outcomes and lower costs for payers including employers, managed care organizations, health systems, pharmacy benefit managers and the public sector. Take Care Health Systems is a Walgreens subsidiary that is the largest and most comprehensive manager of worksite health and wellness centers and in-store convenient care clinics, with more than 700 locations throughout the country.

This news release contains forward looking statements within the meaning of the Securities Litigation Reform Act. The statements reflect the Company's current views with respect to future events that involve risks and uncertainties. Among others, these risks include the failure to meet schedule or performance requirements of the Company's contracts, the Company's liquidity position, the Company's ability to obtain new contracts, the emergence of competitors with greater financial resources and the impact of competitive pricing. In light of these uncertainties the forward-looking events referred to in this release might not occur.

Contact: Roy Warren , CEO Attitude Drinks Inc. 561.227.2727 roy@attitudedrinks.com www.attitudedrinks.com



SOURCE Attitude Drinks Inc.