Monday, May 21, 2012

HRDN Stock at $.0003 Looking For A Reversal

HRDN sits at 52 week lows.  News out this morning could help it reverse course over the coming days and weeks.

DC Brands International, Inc. Announces New President and COO Stephen F. Horgan, an Ex Coca-Cola Executive, Lays Out Plan for Retail Expansion of HARD Nutrition Functional Water Systems PR Newswire   "Press Releases US - English" DENVER , May 21, 2012 /PRNewswire/ -- DC Brands International, Inc. , a publicly reporting company under the ticker symbol (OTC/HRDN), today announces that new President and COO, Stephen F. Horgan has met with CEO Richard Pearce and presented a preliminary plan to generate revenue, expand distribution and retail exposure, and make the Company profitable. Richard Pearce , the Company CEO reports that, "Stephen has hit the ground running at an accelerated pace. I had asked Stephen to provide me with a very brief, thirty thousand foot view of his plan to take charge of the Company and move it forward to profitability. After moving into his office, and individually meeting for a few hours with each member of the team, he has expressed to me his excitement to be working with such a talented and dedicated group of individuals, and confident that he will be able to execute his plan." Pearce continued, "Stephen has given to me a very rough outline of what he sees as the main issues and tasks to be accomplished in order to immediately begin moving this Company in the right direction. We had always believed that we had developed a great product, but just lacked the connections and expertise in the beverage industry to move the Company forward. Now with the new labels on our HARD Nutrition Functional Water Systems, we are ready to re-launch the product, introduce Professor Nutrition, and gain distribution into an initial 2500 accounts that Stephen and I believe is the critical number in beginning to achieve profitability. I know that Stephen is eager to further define and present the details of his business plan, and I expect that he will do that in the next few weeks. I am confident that Stephen has the skills to accomplish this mission." About DC Brands International : DC Brands International , a publicly traded company under the ticker symbol (HRDN), presently specializes in the manufacturing of its functional beverages and health products. Established in 1998, DC Brands began producing a number of lines of energy drinks in 2005. DC Brands then purchased the assets of H.A.R.D. Nutrition and began its quest to produce a new health line of products. DC Brands has recently announced the release of its new H.A.R.D. Nutrition Functional Water Systems, which it expects will revolutionize the functional beverage category. For more information on DC Brands International, Inc. and its HARD Nutrition Functional Water Systems, visit its website at This release includes forward-looking statements on our current expectations and projections about future events. In some cases forward-looking statements can be identified by terminology such as "may," "should," "potential," "continue," "expects," "anticipates," "intends," "plans," "believes," "estimates," and similar expressions. These statements are based upon current beliefs, expectations and assumptions and are subject to a number of risks and uncertainties, many of which are difficult to predict and include any expectations for expanded distribution into the number of accounts necessary to achieve profitability and increase sales of H.A.R.D. Nutrition Functional Water Systems. The forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those set forth or implied by any forward-looking statements. Important factors that could cause actual results to differ materially from those reflected in our forward-looking statements include, among others, Pearce's optimism about Horgan's ability to improve the operations of the Company or increase its sales or market exposure, and other risk factors affecting our business as described in our recent Registration Statement on Form S-1. The information in this release is provided only as of the date of this release, and we undertake no obligation to update any forward-looking statements contained in this release based on new information, future events, or otherwise, except as required by law. CONTACT: Wade Brantley SOURCE DC Brands International, Inc.

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